Elasticity of Demand is a measure of how consumers react to a change in price.
- Elastic
- Demand is very sensitive to a change in price.
- Product is not a necessity and there are available substitutes.
- Example: Soda, Steaks and Fur coats.
- E > 1
- Inelastic
- Demand not very sensitive to a change in price.
- Product is a necessity
- Few or no substitutes
- Customers buy no matter what.
- Example: Insulin and Gas.
- I < 1
- Unitary Elastic
- Perfect society and economy
- U = 1
- Step 1: Quantity = New quantity - Old quantity/Old quantity
- Step 2: Price = New price - Old price/Old price
- Step 3: PED = Percentage △ in quantity/Percentage △ in price
- Total Revenue (TR) - total amount of money a firm receives from selling goods and services. Price x Quantity
- Equilibrium - It is the point where the supply curve and demand curve intersect
- Excess demand - It occurs when quantity demanded is greater than quantity supply, results in a shortage.
- Shortage - Consumers cannot get quantities of items they desire.
- Price ceiling - When the government puts a legal limit on how high the price of a product can be. Rent control.
- Excess Supply - Quantity supply > Quantity demanded this results in a surplus where producers have inventories that people can't get rid of.
- Price floor - lowest legal price a commodity can be sold at. Used by government to prevent from prices from being too low.
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